Sarah Kouaka, public relations officer and project manager for the collection.

A trained journalist, Sarah learned her trade at Nofi (the leading French-language portal dedicated to Afro-Caribbean cultures). Her editorial talent, analytical mind, and knowledge of the media world quickly propelled her to the position of editor-in-chief at just 27 years old. Her writing has not gone unnoticed by the institutional press: UNESCO invited her to join its teams for the development of the magazine Devoir de Mémoire. The Nofi group then entrusted her with the editorial management of Negus magazine (Best Press Startup Award 2016). Eager to put her expertise to the service of the music industry, she joined the Espace group in 2019 and became a radio host on the leading Hip-Hop frequency, Générations. A challenger by nature, entrepreneurship is a natural in her career path, which is how she launched herself as a freelance public relations officer. She co-founded her first public relations agency (New Breed PR) in music in 2020, collaborating with numerous artists (Tayc, Ninho, Yemi Alade, Morgan Heritage, etc.), before expanding her missions to other personalities in the world of sport, the Arts, politics, publishing and foundations. The network she developed through her professional experiences allowed her to set up media and marketing campaigns with organizations such as Disney, Universal, Le films d'ici, etc. and events in France and internationally (Paris Fair, NHA, SICA, etc.). She supported the entrepreneurial transformation of Blaise Matuidi (Playse), before partnering with FIFA agent Grégoire Akcelrod, with whom she collaborated through the One Soccer Agency structure.